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Most lean startups are – and should be – market heavy early on with investing in equipment and more diverse supplies as the marketing drives in the customers. The reverse doesn’t work as have great equipment – etc – means nothing to prospects you are trying to close.
There are many cleaning franchises out there… Or “businesses in a box” as I call them. Stay away – far away. If you can’t
learn from various sources such as this article then a franchise won’t save you. If you can’t execute what you know is the
right thing to do a franchise won’t make or help you do the right thing either.
Franchises are essentially cons. Most of them are marketing companies that operate out of a marketing office that has
nothing to do with cleaning. The guys running the show have very likely never had their own cleaning company but they
know how to put together generic “systems” and sell them for a great deal for those who believe they can buy success.
While I will cover more in future installments of this series I will bullet out key points:
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